Stranger Than Fiction

In the movie "Stranger Then Fiction", the design firm working with production used graphical representations to show what was going on in the mind of Harold Crick. I think it was a genius idea that they got from the computer/web design world. They described their design as a GUI (Graphical User Interface).

Harold Crick is an IRS auditor who lives by numbers. His life is an equation where he counts everything like Rain Man. The GUI gives the audience an insight into the calculated mind of Harold. The GUI was a non-distracting embellishment that communicated well what could not be seen with the naked eye.

TOYOTA liked the design because they have copied this design style in their new "Moving Forward" ad campaign. I can not find these examples but they are the ads where Timmy wets his pants and kicks him sister in the head, and the one where the guy has problems backing up and has jacked up neighbors cars and trees.

If you haven't seen Stranger Than Fiction, I suggest you rent it. Be sure to watch the bonus features. They go into the development of the GUI showing their design process and evolution of the design in the movie.